Having an online presence is important for businesses to target a broader segment of target audience. This is even more prevalent in industries where market competition is stiff. Just like in real estate, ranking high on search engine results will help draw potential customers.
One such success story is Neevilas Homes, one of the most reputed real estate companies based in Delhi, India. They can testify to the fact that remarkable SEO results can be achieved quickly with the right guidance from experienced professionals.
Understanding the Challenges
For Neevilas Homes, the motive was clear: improve the website’s online presence and attract a greater number of prospective homeowners to their websites. However, the challenge was ranking on search engine result to improve its visibility on the web, such that it can attract visitors.
The competitiveness of the real estate market demanded that search engine optimisation (SEO) be done systematically, with proper research and guidance from experts.
How Digigiri Helped Neevilas Homes to Enhance their Online Presence?
Neevilas Homes partnered with Digigiri to improve their website’s performance. Before working on the website, we conducted an audit to understand the issues hindering its performance on the SERPs.
Here’s how we structured our search engine optimization strategy:
We identified high-density keywords related to the real estate marketplace.
We utilized the short-tail and long-tail keywords to optimize the on-page elements and off-page elements.
On-page optimization meant improving the website’s content, layout, and links to other internal pages. This helps make the website appear more relevant and authoritative to search engines.
Off-page strategies aimed at obtaining numerous, credible backlinks and increasing the domain reputation of the webpage.
The Results
Our strategic SEO approach yielded exceptional outcomes. After three months of implementation, the firm’s search engine ranking positions improved drastically. The website noticed an increase in traffic and a rise in organic leads.
This was directly correlated with more leads generated from potential homeowners seeking property in specific areas of interest. Hence, our bespoke SEO strategy helped in capturing the demand and translating it into more leads.