A strong and coherent online presence is crucial for any firm seeking to grow in this competitive market. This is even more valid for organizations established in specialized industries, like Climatrol Corporation, which aims to be the leading firm in the Indian climate control sector.
To enhance its online presence, Climatrol Corporation collaborated with Digigiri. Digigiri is an emerging digital marketing agency in Delhi providing end-to-end digital marketing services, from SEO to affiliate marketing.
Digigiri’s Strategy to Address the SEO Challenges
Due to Climatrol Corporation’s low search engine ranking, customers could not find the website easily, which resulted in a loss of business and profits. To address this challenge, Digigiri’s SEO specialists researched to identify the major potential problems. Let us look at the measures the team has taken to make Climatrol Corporation a successful online brand.
Poor Keyword Research
Improper use of targeted keywords meant that search engines could not crawl the website and rank it on SERPs. Hence, we conducted a strategic keyword research where we found short-tail and long-tail keywords related to client’s services with high density.
Improper On-page Optimization
On-page elements, like page titles, meta descriptions, and headers were not optimized to be SEO-friendly and they were affecting the search engine indexing. Here’s how our team optimized the on-page elements:
Mentioned the targeted keyword in the website URL
Tweaked the page titles
Applied headers and included keywords in the body
Implemented images and other visual elements
Added alt text with keywords for the images
Included meta descriptions.
We proposed a link-building campaign (internal and external) aimed at obtaining quality backlinks from relevant and reputable websites. These backlinks act as endorsements for the search the SEO must rank for.
Also, we focused on implementing local SEO practices. We improvised the client’s Google My Business listing, accurately updated MAP (Name Address Phone) citation profiles, and targeted locally specific keywords.
Absence of Blogs
Blogs are a form of content marketing and they can increase the organic traffic. However, the blog section was missing from the client’s website and our web development team along with content creation team helped in implement this section. Our team created SEO-optimized blogs that followed Google EEAT guidelines that increased the website’s credibility and authority.
Technical Issues
Technical aspects of a website can affect the website’s performance on SEO. Our team conducted a website audit to find gaps, like slow page load speed, absence of mobile responsiveness, and other issues which affected user experience. Our web development team also worked on bridging the gaps by changing the website design, reducing the images sizes, among other things.
Also, we used different tools to measure the performance, and to track what strategies are working and what are not. Accordingly we refined the SEO strategy to maximize the ROI.
How Climatrol Corporation Benefitted From an Improved SEO Strategy?
With this broad-spectrum SEO plan, Digigiri expects to enhance Climatrol Corporation’s search engine rankings significantly.
Increased Organic Traffic: Better rankings would mean more customers are reaching it and thus increased website traffic.
Enhanced Brand Recognition: With the right strategies, the website became SEO-optimized. Hence, it started ranking higher on SERPs for targeted keyword.
Better Lead Generation: Increased traffic on the website results in increased potential for lead collection, improving sales and revenue.
The Bottom Line,
By providing Climatrol Corporation with deep knowledge of SEO, Digigiri offered sound groundwork to improve its online presence. Moreover, by utilizing the right keywords, content development, technical SEO, and local SEO strategies, the client enhanced its SEO game and achieved its KPIs.
If you are also interested in enhancing your online presence and digital marketing practices, then connect with Digigiri experts today to learn how you can improvise your SEO game.