The modern consumer’s needs are becoming increasingly advanced. Nowadays, customers prefer to get additional services from one provider only. For instance, some customers are often confused when it comes to purchasing anything. One value-added service can be offering consultancy services, where an expert helps the customer buy the right product after understanding their needs and budget.
Basically, value-added services aim to simplify consumers’ purchasing journeys, and businesses need to find a gap in their industry that can be bridged using VAS services. The primary motto is to enhance its offerings in different ways to add more value to the customers.
The idea of adding value-added services is good, but it is essential to promote it using the right methods; otherwise, you won’t be able to attract customers. This is where digital marketing comes into play to promote your offerings and business solutions.
How Digital Marketing Helps in Promoting VAS?
Digital marketing comprises various tactics that can help promote VAS services in various ways. It includes social media marketing, content marketing, email campaigns, and website modifications so your audience can know what value-added services you are providing to enhance your service offerings.
For instance, if your target audience often searches long-tail question keywords, then you can create a blog format for that keyword and add about the services you offer. The visitor will read your blog and will become aware of value-added services complimentary with your solutions. This will make the visitor spend more time on the website, and it might increase the conversion rates.
Similarly, you can utilize social media marketing to create awareness. On Instagram, you can add stories regarding your value-added services, and this will make your followers visit your website once to try the VAS, enhancing the organic traffic.
However, you will require a dedicated digital marketing partner, like Digigiri, who can help you promote your offerings in an impactful yet subtle way.
How Can You Promote Your Value-Added Services?
Here’s a step-by-step guide that you can follow to promote your VAS services:
Step 1. Understand Your Customers
The customer is the main hero in every product or service offered across marketplaces, and the same applies to VAS. Market research, surveys, and interviews are important to understand what is going on in their minds. They enable all businesses to learn more about customer behaviors, expectations, and more. For instance, you can understand on which platform the customer remains active, what type of value-added services they would like, and other things.
Based on your analysis, you can categorize the users based on demographics, feedback, behaviors, and usage patterns. This enables you to determine the most appealing VAS for every category.
Step 2. Choose the Right Channels to Promote VAS
Once you understand your customer preferences and interests, you can select the appropriate platforms to advertise your VAS. Digital marketing experts from agencies like Digigiri can guide you in choosing the right channel, such as email, SMS, social media, website, interactive voice response (IVR), or print.
Your digital marketing partners will help optimize your channels for easy access and performance, ensuring a seamless user experience. Also, if you choose content marketing, you can promote VAS through different mediums, such as blogs, infographics, case studies, and short videos.
Step 3. Modify Your Website
When it comes to website modification, the digital marketing team of web developers will help to make the changes. The team will conduct an audit to find the best places to highlight the value-added services. An intuitive and catchy call-to-action (CTA) prompt for every value-added service will be added to the website so that users can easily read it. You can even ask the team to create engaging service-specific landing pages that explain the benefits of each offering in detail.
Step 4. Launch Social Media Marketing Strategies
Run marketing campaigns on social media marketing platforms like Facebook, Instagram, and WhatsApp. You can run targeted ad campaigns, host contests and giveaways, and partner with influencers. Also, focus on providing an omnichannel customer experience and try to answer the queries of customers at the earliest.
Step 5. Utilize Reporting Methods to Get Data Insights
Data analytics can help marketers understand consumer behavior patterns and campaign efficacy and extract actionable insights from complicated datasets. The results will help determine which strategies proved successful and which ones could be improved in the future. An end-to-end digital marketing service provider, like Digigiri, can interpret the data, present the reports to you, and suggest the best strategies to tailor the marketing strategy.
The Bottom Line,
Promoting value-added services is necessary to gain audience attention and help you stand out from competitors. Outsourcing your digital marketing needs to a digital marketing agency like Digigiri can save you time and operational costs.
Digigiri has partnered with Telcovas World, the leading provider of digital VAS, and you can get all your needs fulfilled under one roof. Share your requirements with Digigiri today to enhance your digital presence.