A story with the right track can perform well, and many brands want to keep it for later. Here is how to save a story with its music, and what to watch out for.
Save Your Own Story
- Open your story and tap More (three dots) at the bottom right.
- Choose Save video to store it on your phone, or Save story to keep it in the app.
- Check the video in your gallery. In most cases the music is included.
If the audio is missing, record your screen while the story plays, or use your phone’s built-in screen recorder with sound on.
Save To Highlights
To keep stories on your profile longer than 24 hours, add them to a Highlight. This is the best option for brand stories such as offers, FAQs and customer feedback.
A Note On Music Rights
Music available inside Instagram is licensed for use in the app, and that licence often does not extend to other platforms or to paid ads. If you plan to reuse a story as an ad or post it elsewhere, use royalty-free or properly licensed music to avoid muted audio or takedowns.
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Plan Before You Post
The easiest way to keep a story is to decide before you post it. If you know a story is going to be useful again, for example an offer, a behind the scenes clip or a customer thank you, you can save it to a highlight so it stays on your profile after the first day.
Music And Rights
Music from the Instagram library is licensed for use inside the app, which is why it is fine on a personal story but can get complicated on a business account. Brand accounts often have a smaller music library, and a track that works for a creator may not be available to you. If you want to reuse a clip on another platform, check that you are allowed to use the sound there.
- Prefer royalty free tracks for anything you plan to reuse.
- Keep a copy of the original video file before adding music inside the app.
- Do not remove a licence notice or watermark to reuse a clip.
Reusing Stories For Your Brand
A good story can become a reel, a post or a part of an email. Save the original clip, write a short caption, and post it again where your customers will see it. A short series of stories on one topic, for example how an order is made, can also be turned into a highlight with a clear name and cover.
A Simple Routine
Once a week, look at which stories had the most replies or taps. Save those clips to a folder and plan one new post from the best of them. Over a few months you will have a small library of content that already worked.
