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Is social media changing?
We’ve bid farewell to the past status updates and said hello to the world of online commerce and community building.
While it may seem as if currently introduced social media traits and trends appear on a seemingly permanent basis, you can take advantage of this to try out new approaches to connecting with your target audience.
What can we expect in 2022? For this year, we’ve compiled a list of the top social media fashion to keep an eye out for.
Watch out for these social media trends this year!
The Creator Economy Is Going to Grow.
The creator economy is worth over $90 billion, and we believe it will only continue to grow. Many platforms, including Pinterest, TikTok, and even LinkedIn, invest heavily in content creators’ marketplaces and tools. Connecting with fans and collaborating with brands is made easier by these tools.
Greater Simplicity in Social Business
As the component of e-commerce, social commerce involves the discovery of products, the tap-to-purchase process, and customer service after the sale.
And it’s changing our shopping habits:
Discover new brands and products 70% of Gen Zers in the US surf Instagram to do so. Social commerce in the United States is expected to double in five years nearly.
Vertical short video isn’t going anywhere.
The rise of TikTok and Instagram Reels has led to a surge in short-form vertical video. With video content, not only can you tell compelling stories, but it’s also a powerful growth hack.
Instagram videos get more views and comments than any other type of post. Ten times more people engage with tweets that include videos than those that don’t.
The Importance of Good Mental Health and the Avoidance of Stress and Burnout
According to a current Vibely report, 90% of creators have faced burnout, and 71% have considered quitting social media simultaneously.
Digital burnout is real, thanks to constant lockdowns, increased online time, and the need to constantly produce new content.
When it comes to self-value, setting digital boundaries, and taking breaks, we’ve seen a rise in 2021.
A New Priority on Accountability and Diversity
The year 2020 will be remembered for the numerous companies that stood up against racism and pledged to hear, memorize, and do better.
According to a current study, brands still have a long way to go in closing the pay gap between white influencers and BIPOC influencers, which was found to be 29%.
Diversity and inclusion should never be seen as a “social media trend,” but we believe there will be an ongoing discussion about holding brands to their promises.
There are memes everywhere.
Isn’t it true that everyone enjoys a good meme? Static and video memes will be even more popular in 2022, according to our predictions.
For astrology to social media manager woes, we’ve seen thousands of niche meme accounts spring up.
Posts on social media can be exchanged for money.
Pay with a post on social media for a product? It’s real, and it’s only just getting started as a phenomenon on social media.
Customers who visited MilkUP’s pop-up shop in Ontario were given limited-edition items from local businesses just for posting about it on social media.
This feed will be taking over for the “No Filter” feed.
This transition is resulting in a preference for less filtered and more real-time content on the part of both creators and advertisers alike.
As previously stated, social media is like the Wild West – it is continuously changing.
It also allows you to experiment and evaluate what works best for your specific audience and goals when a new feature or trend is introduced.
It doesn’t matter whether you’re sharing more meme content or taking advantage of in-app shopping opportunities.