Having an online presence is important for businesses to target a broader segment of target audience. This is even more prevalent in industries where market competition is stiff. Just like in real estate, ranking high on search engine results will help draw potential customers.
One such success story is Neevilas Homes, one of the most reputed real estate companies based in Delhi, India. They can testify to the fact that remarkable SEO results can be achieved quickly with the right guidance from experienced professionals.
Understanding the Challenges
For Neevilas Homes, the motive was clear: improve the website’s online presence and attract a greater number of prospective homeowners to their websites. However, the challenge was ranking on search engine result to improve its visibility on the web, such that it can attract visitors.
The competitiveness of the real estate market demanded that search engine optimisation (SEO) be done systematically, with proper research and guidance from experts.
How Digigiri Helped Neevilas Homes to Enhance their Online Presence?
Neevilas Homes partnered with Digigiri to improve their website’s performance. Before working on the website, we conducted an audit to understand the issues hindering its performance on the SERPs.
Here’s how we structured our search engine optimization strategy:
We identified high-density keywords related to the real estate marketplace.
We utilized the short-tail and long-tail keywords to optimize the on-page elements and off-page elements.
On-page optimization meant improving the website’s content, layout, and links to other internal pages. This helps make the website appear more relevant and authoritative to search engines.
Off-page strategies aimed at obtaining numerous, credible backlinks and increasing the domain reputation of the webpage.
The Results
Our strategic SEO approach yielded exceptional outcomes. After three months of implementation, the firm’s search engine ranking positions improved drastically. The website noticed an increase in traffic and a rise in organic leads.
This was directly correlated with more leads generated from potential homeowners seeking property in specific areas of interest. Hence, our bespoke SEO strategy helped in capturing the demand and translating it into more leads.
What Local Real Estate SEO Looks Like
Home buyers usually begin with a search, and they look for clear information about location, price range and the builder. A project website that answers those questions clearly has a better chance of being found and trusted.
The Work Involved
- Clean page structure so search engines can understand each page.
- Helpful pages about the area, amenities and project details.
- A Google Business Profile with accurate details and photos.
- Quality links from relevant local and property websites.
Why Steady Work Beats Quick Fixes
SEO builds slowly. The first changes are usually technical and content updates, and results appear over months. Reports that show impressions, clicks and enquiries make it possible to see what is moving and where more work is needed.
What Other Property Businesses Can Learn
Be specific about your location and your offer, answer the questions buyers ask on calls, and keep your listings consistent across the web. A short form and a visible phone number on every page make it easy for interested people to reach you.
If you want a plan for your own property website, ask us for a free review.
