The main source of revenue for Facebook-owned Meta Platforms (META) is the sale of advertising space on its numerous social media channels. These platforms include websites and mobile apps that allow users to connect and communicate with family and friends. The company’s websites and apps include the social network Facebook, the photo and video sharing […]
Digital marketing organizations need to be aware of the hot-button subject of VAT in the United Arab Emirates. Value Added Tax (VAT) laws and regulations abound in Dubai, United Arab Emirates, and the methods by which a digital marketing agency chooses to charge its clients are contingent upon a multitude of factors. This also covers […]
What is VAT? On January 1, 2018, the United Arab Emirates implemented Value Added Tax (VAT). For the majority of goods and services, the normal VAT rate is 5%; however, certain items and services are free from VAT or have a 0% rate (if certain requirements are met). The Gulf Cooperation Council (GCC) member states […]
To excel in the ever-evolving digital landscape, digital marketers must possess a wide range of digital marketing competencies. This includes understanding how to develop compelling content and marketing strategies that not only resonate with consumers but also contribute to building brand awareness. A crucial aspect of this skill set involves generating leads through strategic online […]
In our modern, globally connected landscape, embracing international digital marketing has evolved into a crucial factor for businesses seeking to broaden their global presence. Yet, excelling in this domain demands a thoughtful strategy that acknowledges cultural subtleties, language differences, and the diverse behaviors of consumers. Exploring essential elements for successful international marketing: Understand Your Audience: […]
Google Ads, a prominent PPC marketing platform, emerged in 2000 with a modest 350 advertisers. Now, it boasts over 2 million marketers and has evolved into a multi-billion dollar platform. In today’s fiercely competitive environment, making the most of all available resources is pivotal for achieving success. Google’s assessment of your relevance through the quality […]
Social media is one of the most reliable and dynamic pathways to leverage for the marketing needs of practically everyone. Among the top social media platforms, X (formerly Twitter) stands as one of the most formidable places to attract clients. While understanding the functioning of algorithms is a tricky part, it was made easier by […]
What should you know about Instagram? Instagram is a social media platform that enables users to share, interact, and upload media. Celebrities, business owners, models, artists, and businesses use it as a popular platform to communicate with their fan base. With more than a billion users, it should come as no surprise that companies and […]
Currently, modern customers prioritize transparency, value, sustainability, and overall customer experience far more than the prominence of marketing campaigns or established brand names in today’s highly competitive market. These measures bear increased importance in the perspective of contemporary consumers. A survey by Emplifi concluded that 61 percent of buyers don’t shy away from spending five […]
Children’s stories typically follow a pattern with a beginning, middle, end, conflict, and a moral. Social media content, when crafted well, similarly conveys rich messages. A great story isn’t solely about words—it teaches about the world and ourselves. Effective content marketing also narrates compelling stories. Today, brands are increasingly using innovative storytelling in response to […]
