Facebook Ads for E-commerce

Instagram sends you add-to-carts, checkouts lag behind, and Meta and Shopify report two different revenue figures. For a store, ads have to be judged on purchases and margin, so that mismatch gets sorted before anything else.

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Get a free Facebook Ads for E-commerce plan

Tell us about your business. We will review it and call you with a clear plan.

Why it matters

Why invest in Facebook Ads for E-commerce

Ads Built From Your Catalogue

Your product feed powers dynamic ads that show shoppers the exact items they viewed.

Optimised for Purchases

Campaigns chase purchases and purchase value, not clicks.

Less Lost Data

Server-side events recover some of what browsers and iOS privacy settings block.

Scale When Margin Allows

Budgets go up when profit supports it, not just when ROAS looks pretty in Ads Manager.

What you get

What's included in Facebook Ads for E-commerce

We connect your Shopify, WooCommerce or other catalogue to Meta Commerce Manager so products can run in dynamic and Advantage+ catalogue ads. Advantage+ sales campaigns (Meta's new name for Advantage+ shopping) handle prospecting at scale. Separate retargeting reaches people who viewed products or left a cart. Purchase, add-to-cart and checkout events are sent through both the Pixel and the Conversions API for better attribution.

We watch contribution margin, not ROAS alone, so scaling decisions make financial sense. Creative tests focus on product benefits, UGC-style videos and offers that suit your price point.

Catalogue and Commerce ManagerFeed connection, product sets and feed error fixes.
Pixel and Conversions APIPurchase, add-to-cart and checkout events configured with value data.
Advantage+ Sales CampaignsProspecting structured for steady sales volume.
Dynamic RetargetingAds for product viewers and cart abandoners, showing the relevant items.
Creative Testing PlanUGC-style, carousel, collection and video ads tested on a schedule.
ROAS and Margin ReportingRevenue, ROAS, cost per purchase, and new versus returning customers.

How we work

One team. A clear plan. Monthly results.

Audit & plan

We study your business, website and competitors, then agree goals and a clear plan with you.

Launch

We set everything up, test tracking and go live — usually within the first couple of weeks.

Report & improve

Every month you get a simple report on leads and results, plus what we will improve next.

FAQ

Questions about Facebook Ads for E-commerce

Can't find your answer? Call us on +91 99995 89261.

Do you work with Shopify?

Yes. Shopify, WooCommerce and most platforms that can output a product feed connect to Meta.

What ROAS can I expect?

It depends heavily on your margins, prices and competition. We set targets together after looking at your numbers, rather than quoting a figure up front.

Can you run Google Shopping too?

Yes. Many stores use Meta to create demand and Google Shopping to catch people already searching, and we can manage both.

Do I need new product photos and videos?

Good product images are essential, but you may already have enough. We build ads from what you have and give guidance for anything new.

How much should I spend on Google Ads?

Start with an amount you can keep paying for at least two to three months. We check the cost per click in your city and suggest a budget that makes sense.

How soon will I get enquiries from ads?

Often within the first two weeks, once the ads are live and tracking is working. The first month is also about learning which ads bring real enquiries.

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