Google Ads Account Audit

Cost per lead has been creeping up for months, the same dashboard arrives every month, and you have a nagging feeling some of those "conversions" are not real. An independent audit settles it.

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Rated 5.0 by clients on Google

Get a free Google Ads Account Audit plan

Tell us about your business. We will review it and call you with a clear plan.

Why it matters

Why invest in Google Ads Account Audit

No Sales Pitch Attached

A fresh look at the account with no pressure to move it to us.

Tracking Checked First

We confirm the conversion data is accurate before judging performance.

Waste Named Clearly

Search terms, placements and settings that drain budget are listed one by one.

Know What to Fix First

Every finding is ranked, so the most expensive problems get sorted first.

What you get

What's included in Google Ads Account Audit

We start at tracking and work up. Are conversions firing, and are they the right ones, or is a thank-you page view being counted twice? Are Search campaigns matching irrelevant queries? Is Performance Max eating your brand searches? Do Smart Bidding strategies have enough conversion data to work with? Are your best campaigns limited by budget? We also review audiences, location options, ad strength, assets and the GA4 link.

You get a written report with findings ranked by likely impact, plus a walkthrough call. Use it in-house, hand it to your current agency, or ask us to make the changes. Any of those is fine with us.

Conversion Tracking CheckGoogle Ads tags, GA4 imports, enhanced conversions and double counting reviewed.
Structure ReviewCampaign types, ad groups and budget split assessed against your goals.
Search Terms AnalysisIrrelevant queries pulled out, with negative keyword recommendations.
Bidding and BudgetsSmart Bidding targets, learning status and budget limits checked.
Performance Max ReviewAsset groups, audience signals, brand exclusions and feed quality assessed.
Report and WalkthroughA prioritised action list with a live or recorded walkthrough.

How we work

One team. A clear plan. Monthly results.

Audit & plan

We study your business, website and competitors, then agree goals and a clear plan with you.

Launch

We set everything up, test tracking and go live — usually within the first couple of weeks.

Report & improve

Every month you get a simple report on leads and results, plus what we will improve next.

FAQ

Questions about Google Ads Account Audit

Can't find your answer? Call us on +91 99995 89261.

Will you change anything in my account?

No. We only need read-only access to Google Ads and, ideally, GA4. Nothing is touched during the audit.

Our account is big. Can you still audit it?

Yes. For accounts with many campaigns we start where most of the spend goes.

Will you tell me if my agency is doing a bad job?

We report what we find, factually, including what is working well. The decision is yours.

Do I have to hire you afterwards?

No. The audit stands on its own, and the report is yours to use however you like.

How much should I spend on Google Ads?

Start with an amount you can keep paying for at least two to three months. We check the cost per click in your city and suggest a budget that makes sense.

How soon will I get enquiries from ads?

Often within the first two weeks, once the ads are live and tracking is working. The first month is also about learning which ads bring real enquiries.

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