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Conversion Rate Optimization (CRO)

You are paying for clicks, GA4 shows people landing on the page, and then almost nobody fills in the form. Pushing more budget at that page will just buy more people who leave.

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Why it matters

Why invest in Conversion Rate Optimization (CRO)

01

Lower Cost Per Lead

If more visitors convert, each lead costs less, without touching your ad budget.

02

Evidence Over Opinion

Changes come from recordings, analytics and test data, not from whoever in the meeting likes blue buttons.

03

Friction Removed In Order

Confusing forms, hidden pricing and slow pages get fixed, starting with the ones costing you the most.

04

Lessons You Keep

Each test teaches you something about your buyers that you can use on the next page or ad.

What you get

What's included in Conversion Rate Optimization (CRO)

So we look at why they leave. First stop is your GA4 funnel and events, then heatmaps and session recordings in Microsoft Clarity or Hotjar, watching how real visitors scroll, click and give up on your landing pages, forms and checkout. Each problem goes into a list of hypotheses with the evidence next to it, ranked by how much we think it matters. Obvious breakages, like a form that errors on mobile or a page that takes ages to load, we simply fix.

Bigger changes get tested, with A/B or split tests where your traffic is high enough to give a real answer. After each test you get a plain write-up: what we changed, what happened, and whether we think you should keep it.

Conversion Rate Optimization (CRO) team at work
  • Funnel AuditWe go through your funnel in GA4 or whatever you use, and list the drop-off points plus any tracking that is missing or double counting.
  • Clarity Or Hotjar ReviewWe set up heatmaps and recordings if they are not already running, then look at scroll depth, dead clicks and rage clicks.
  • Test BacklogA ranked list of ideas, each with the evidence behind it and what we expect it to change.
  • Page And Form FixesCopy, layout and form changes made directly on your site or in your landing page builder.
  • A/B Test SetupTests set up with one clear goal, left running until there is enough data, and called honestly even when the result is flat.
  • Test Write-UpsA short note after each test with the result and what we suggest doing next.

How we work

One team. A clear plan. Monthly results.

01

Audit & plan

We study your business, website and competitors, then agree goals and a clear plan with you.

02

Launch

We set everything up, test tracking and go live — usually within the first couple of weeks.

03

Report & improve

Every month you get a simple report on leads and results, plus what we will improve next.

FAQ

Questions about Conversion Rate Optimization (CRO)

Can't find your answer? Call us on +91 99995 89261.

How much traffic do I need before CRO is worth it?

Enough for a test to reach a reliable answer, which depends on your current conversion rate. Below that, we skip formal A/B tests, focus on recordings and clear fixes, and compare before-and-after numbers instead.

Can you guarantee my conversion rate goes up?

No, and be wary of anyone who does. What we commit to is a clear process, properly designed tests and honest reporting on every change.

What tools will you use?

Usually GA4, Google Tag Manager, Microsoft Clarity or Hotjar, plus a testing tool that fits your platform and budget.

Do you work on Shopify and WordPress sites?

Yes. WordPress, Shopify, Webflow and custom builds, as well as landing page tools like Unbounce and Leadpages.

What does Digigiri do?

We are a digital marketing agency in Delhi. We help businesses get more calls and enquiries through SEO, Google Ads, Meta Ads, social media, local SEO and website design.

Where is your office?

We are at 5th Floor, HB Twin Tower 2, Office 5.9, Netaji Subhash Place, Pitampura, New Delhi 110034. We are open Monday to Saturday, 10:00 AM to 7:00 PM.

Free audit · no obligation

Ready to grow? Let's talk today.

Call, WhatsApp or send the form — we reply within 1–2 working days.